Emei Continues to Shine with New Single "RABBITHOLE"
Emei, the rising pop sensation, releases her latest single "RABBITHOLE," an innovative track that dives deep into the complexities of the mind following the success of her debut album SCATTERBRAIN.
NEW RELEASES
8/23/20242 min read
Los Angeles-based pop singer-songwriter Emei, hailed as a rising star by some of the industry's most respected voices, has dropped her latest single, "RABBITHOLE." The track marks a bold step into new sonic territory, showcasing Emei's willingness to experiment and evolve her sound. Produced by Boy Blue, known for his work with Flyana Boss and Suki Waterhouse, "RABBITHOLE" is a dynamic exploration of the complexities of the mind, filled with whimsical touches and racing sounds that mirror the experience of falling deeper into one's own thoughts.
Emei describes the track as embodying the sensation of panic and the overwhelming rush of emotions.
"'RABBITHOLE' sounds and feels like falling and panic and your mind racing," she says. "We play with whimsical magical touches and racing sounds and all sorts of breakdowns. It touches upon how even though I’ve tried mantras and affirmations and breathing exercises, it often just makes me fall deeper and deeper down into the rabbithole."
This new single follows the success of her debut album SCATTERBRAIN, which has garnered over 70 million streams on Spotify alone and earned praise from outlets like Billboard, People, and Ones to Watch. With "RABBITHOLE," Emei continues her streak of delivering evocative lyricism paired with innovative pop production, solidifying her status as an artist to watch in 2024.
Emei's rise in the pop world is reflected not only in her music but also in her live performances. The first half of 2024 saw her playing sold-out shows across Europe and at major venues in the U.S., including Los Angeles' El Rey Theater and New York's Gramercy Theater. This fall, she will embark on her first-ever headline tour, beginning on September 16 in Melbourne, Australia. Her tour will also include stops at Austin City Limits in Texas and the MetaMoon Music Festival in Brooklyn, NY.
As Emei continues to push the boundaries of pop music with her unique blend of unfiltered lyrics and infectious melodies, "RABBITHOLE" promises to be just the beginning of an exciting new chapter for this rising star.
Listen here.
